Healix

I worked with two other students at Humber College to build a brand from a concept into a marketable pitch for funding. The brand we conceived and developed was 'Healix,' a health and fitness app which creates personalized plans through DNA data.

We created a branding package containing a logo, positioning statement, style guide, digital media assets, and branded applications. The project culminated in with the development of a short pitch video for which I wrote the script, drew storyboards and created motion graphics as well as editing it. Below are some storyboards which I drew during pre-production.